PR & MARKETING

About MCS PR and Marketing

Media Contact Services(MCS) is a public relations and marketing services agency that specialises in the Outdoor Leisure, Sports, Fitness and Lifestyle markets.

We offer a wide range of PR and marketing and event management services that are tailored to suit your brief.

As THE leading public relations, marketing and event management agency in the outdoor, sports and leisure markets we are well known in and around the industry and, having been at the forefront of the market for over 40 years, are unrivalled in what we do.

We understand how the media works and our expertise and knowledge of the industry’s media and key journalists results in widespread targeted coverage. We’ll work closely with you to fully understand your brief, product or service, and objective to tailor a campaign that suits you – whatever your budget.

As well as public relations and marketing we also offer specialist event management services; from large scale exhibitions to smaller product launches.

So, whether you are looking to break into the outdoors, take your brand to the next level or hold an industry event – big or small – look no further. Get in touch to see how we can help!

Then add in the “Our services include” section as you currently have it but with the following copy:

Media Relations:
  • Press release writing and distribution
  • Copy writing
  • Feature writing
  • Press office function
  • Crisis management
Product Placement:
  • Gear testing programmes
  • Product featured on TV
Exhibition Support:
  • Preview & review copy
  • Press pack writing and distribution
  • Arranging press appointments
  • Hosting press
Media Buying:
  • Media planning and scheduling
  • Negotiation and space buying
  • Ensuring schedule deadlines are met
Exhibition Support:
  • Preview releases
  • Press pack writing and distribution
  • Arranging press appointments
  • Hosting press & follow ups
Event Management:
  • Press events
  • Exhibition and conference organisation
  • Brand launches and promotions

Craghoppers

Company Description

Founded in 1965, travel and outdoor brand Craghoppers places emphasis on developing outdoor and travel apparel both designed and engineered to protect customers, wherever they travel and whatever the climate. Today Craghoppers is one of the UK’s leading outdoor apparel brands and a growing success story overseas.

MCS has worked with Craghoppers since 2010 and launched its renowned world exclusive insect repellent travel clothing – NosiLife, to the UK’s trade and consumer press.

PR Brief
MCS’ original brief was to launch Craghoppers’ new range of permanent insect repellent clothing and accessories to the market. At the time of the launch there had been little PR on the new range and MCS was brought in to focus on this world exclusive collection and launch it to the travel and lifestyle press, as well as maintain a presence in key outdoor titles with Craghoppers’ range of core outdoor clothing.

Over the two years MCS has worked with Craghoppers the PR brief has evolved in line with the brand’s innovations and clothing lines.

More recently Craghoppers has diversified into the broader lifestyle market and by forging relationships with journalist in the wider press (including national fashion and lifestyle) MCS has been instrumental in securing Craghoppers’ position in the lifestyle arena.
PR Objectives
• To launch the new Craghoppers NosiLife collection to the UK’s trade and consumer press
• To generate brand awareness of the NosiLife range
• To help generate increased sales
• To educate and inform journalists about the new collection
• To stimulate consumer demand
• To build confidence and loyalty amongst press and consumers
Results
In the past 2 years MCS has worked with Craghoppers we have achieved hundreds of pages of coverage in key outdoor consumer and trade, travel, lifestyle and national press, providing over 50 million opportunities for potential customers to see their product and nearly £2 million worth of advertising equivalent coverage. This has given the brand a great platform from which to showcase and promote their product and a tremendous return on their investment.
PR Brief
Although GoLite already had a small presence within the European market, the owners wanted to achieve dynamic growth by increasing brand identity and product awareness in the trade and with consumers.

MCS were challenged with a pan-European PR brief for GoLite focusing on specialist outdoor and sports media as well as seizing any appropriate national press features. As GoLite continued to expand its product offering and develop new ranges such as the Adventure Travel collection, MCS’s brief has developed to include a broader selection of markets and media outlets.
PR Objectives
• To generate brand awareness for GoLite in the trade and consumer press within the UK and Europe
• To position GoLite as the brand of choice for outdoor enthusiasts
• To help generate increased sales
• To strengthen relationships with key trade and consumer media
• To educate and inform journalists of the full GoLite product range
• To stimulate consumer demand for GoLite products
• To build confidence and loyalty amongst press and consumers
Results
MCS represented GoLite between 2008 and 2011 and has created in excess of 250 pages of coverage in specialist and national publications that generated over 15 million opportunities to see!

GoLite

Company Description

GoLite pioneered the development of lightweight outdoor equipment and apparel. It set the benchmark for performance equipment that contains all the features that you need and none that you don’t! It is also renowned for its environmentally friendly policies all the way through the supply chain and with the use of recycled and recyclable materials.

The Colorado based brand was initially launched in 1998 from a desire by the founders to create lightweight outdoor gear, while maintaining all of the essential technical elements required for hiking and backpacking adventures. Initially the brand was launched with a small collection of backpacks, GoLite now produces a diverse product range for use in the outdoor sports market including hiking, camping, running, cycling, skiing and keep fit.

Crocs

Company Description

Crocs is the leading brand in the moulded footwear market. Crocs was launched in the UK in 2006 and MCS worked with the brand since it launched until 2010.

PR Brief
The brief for the Crocs account changed as the company evolved from one shoe model to a footwear brand. MCS’ brief was to launch the original Crocs style to different markets, from outdoor to lifestyle and from watersports to fashion. As the company launched new models into the market, the brief incorporated the promotion of kids’ summer styles, women winter boots and sports flip flops amongst others. The corporate promotion of the brand in the financial press as well as specific projects such as launching new lines, celebrity seeding and store launches all formed part of MCS’s brief.
PR Objectives
• To launch the Crocs brand in the UK market
• To position Crocs as a fun and functional footwear
• To launch new styles and evolve into a ‘footwear brand’
• To stimulate demand for all the product ranges
Results
From 2006 – 2008, MCS achieved over 250 pages of coverage for Crocs in national newspapers, fashion magazines and financial press providing 172 million opportunities to see and £2,014,985 advertising equivalent.

Client Testimonials

MCS creates effective campaigns and organizes events that deliver outstanding results for its clients.
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Credibly innovate granular internal or “organic” sources whereas high standards in web-readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences. Dramatically synthesize integrated schemas with optimal networks.

Mark Held
General Secretary of the European Outdoor Group

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Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams.

Phoebe Smith
Editor, Wanderlust

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MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.

Nigel Thompson
Travel Writer, Daily Mirror

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Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley
Editor,  OCC Outdoor

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I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.

Nick Harding
Freelance Journalist, Camping and Caravanning Sector

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I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it.  Their experience and knowledge lets them  find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson
Technical Editor, Trail Magazine

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Covering outdoor equipment for national consumer magazines means dealing with many different brands – hundreds, even – and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning
Editor, Lakeland Walker

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We find MCS very efficient and well respected in the Outdoor industry.  They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.

Nick Bramwell
Director, Bramwell International

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Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

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In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this.  They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.

Mike Sheehan
Owner,  Alt-Berg

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MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell
Sales Director,  Snugpak

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris
Freelance, The Independent

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As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!

Peter Luscombe
Editor, Outdoor i

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    Media Contact Service

    Moss Nook House / 6-8 Trenchard Drive / Manchester / M22 5NA

    0161 437 4634
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    MCS PR

    Media Contact Services (MCS) is a public relations and marketing services agency that specialises in the sports and outdoor leisure markets.

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      MCS PR

      Media Contact Services(MCS) is a public relations and marketing services agency that specialises in the sports and outdoor leisure markets.

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