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MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell

Sales Director,  Snugpak

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“Our first involvement with MCS was when they were working with the UK Outdoor Industries Association on the European Outdoor Summit project in Sheffield.  We were so impressed with their quiet efficiency that we agreed to partner with them to work on the 2016 Summit in Barcelona……… and as that went so well, they are now supporting us on the 2017 Summit in Venice.”

Mark Held, General Secretary of the European Outdoor Group

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I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it.  Their experience and knowledge lets them  find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson

Technical Editor, Trail Magazine

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Covering outdoor equipment for national consumer magazines means dealing with many different brands – hundreds, even – and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning

Editor, Lakeland Walker

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Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris

Freelance, The Independent

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“In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this.  They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.”  

Mike Sheehan

Owner,  Alt-Berg

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“We find MCS very efficient and well respected in the Outdoor industry.  They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.”

Nick Bramwell

Director, Bramwell International

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“I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.”

Nick Harding

Freelance Journalist, Camping and Caravanning Sector

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“MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.”

Nigel Thompson

Travel Writer, Daily Mirror

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“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe

Editor, Outdoor i

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“Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams”

Phoebe Smith, Editor, Wanderlust

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Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley

Editor,  OCC Outdoor

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Outdoor Trade Show

2006 – present


Following the success of organising The Tent Show at Stoneleigh, MCS was approached to work in conjunction with a group of key outdoor equipment suppliers on the concept of launching a trade show for the outdoor industry.

It was suggested that the show should take place in the traditional autumn slot with the dual purpose of allowing suppliers the opportunity to showcase the following season’s ranges, as well as offering short term ordering facilities for pre-Christmas delivery.

The Brief

As this was a new concept, MCS’s brief was largely self-driven, reporting to a small management group of representatives from the founding companies for direction and guidance.  MCS’s brief involved the overall launch from concept to reality of the Outdoor Trade Show with responsibility for all aspects of organisation, implementation and marketing.

This involved the following actions:

• Development of a corporate identity

• Research and negotiation of contract terms with a suitable venue

• Selling of stand space to prospective exhibitors

• Research and appointment of sub-contractors and subsequent liaison

• Marketing literature for visitors and exhibitors

• On-site management

As well as organising and managing the show, MCS plans awards and mini events within the show to further engage with exhibitors and visitors, making the experience as interactive and productive as possible for all involved.

OTS Novel Awards

The OTS Novel Awards give exhibitors the opportunity to submit their latest product innovations to various categories to be judged by industry experts. The awards are then presented by a well-known personality in the industry sector.

UK Outdoor Industry Awards

Launched in 2015, the UK Outdoor Industry Awards replace the existing OTS Novel Awards, and encompass the whole outdoor industry, creating the ultimate outdoor awards with a combination of trade and consumer elements. All products entered for the UK Outdoor Industry Awards are initially showcased at OTS, where a panel of expert judges select finalists from each category. The finalists in each of the ten categories will then be displayed for consumers to see and vote for their favourite products at The Telegraph Outdoor Adventure & Travel Show. Finally, the winners of each category will be officially announced during the OIA Conference.


Since its launch in 2006, the Outdoor Trade Show has gained significant momentum, attracting over 11, 900 visitors over the 10 years.

2006 – One exhibition hall of 3,100 sqm, 46 exhibitors, 621 visitors

2007 – Moved to larger exhibition hall of 4,500sqm, 86 exhibitors, 888 visitors

2008 – Increased visitor attendance to 1096

2009 – Tenancy of two exhibition halls, 105 exhibitors and 1269 visitors

2010 – Increase to 120 exhibitors and 1427 visitors

2011- 12% increase in exhibitor attendance to 136

2012 – Slight increase in visitors’ attendance to 1294

2013 – Increase to 133 exhibitors and increase in visitor attendance to 1395

2014 – Further increase in visitors to 1399

2015 – Record number of 25 outdoor exhibitors

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