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The European Outdoor Summit

Background

Having a strong track record in organising and managing events in the outdoors sector; the Stoneleigh Tent Show, the Outdoor Trade Show, the OIA Conference and the Crocs Store Opening, MCS was appointed to organise and run the European Outdoor Summit (EOS) 2015, which took place in Sheffield, on behalf of the UK Outdoor Industries Association (OIA).

The EOS was founded by the European Outdoor Group (EOG) in 2013 and each year brings together senior executives from the European outdoor industry to explore the major issues facing the sector. The Summit moves to different locations in Europe and so far has been held in Sweden, Germany, the UK and in 2016 was held in Barcelona, Spain. The event is managed by the EOG in partnership with a host organisation in each country.

The Brief

MCS was tasked with bringing the EOS to the UK in 2015. Working closely with the OIA and the EOG, MCS’s brief was to plan and deliver an engaging and topical conference for around 300 senior executives from across Europe and beyond, from concept to completion. MCS’s role included; researching and selecting a host city and venue, administration and reporting, sponsorship negotiation and recruitment, marketing, promotion, PR and communication, budgeting and financial control, delegate support and liaison, speaker liaison and coordination of activities and events taking place in and around the Summit.

In addition to the main Summit proceedings, MCS also organised and managed two social events, including a formal gala dinner hosted in Sheffield Cathedral for all delegates.

Results

The EOS 2015 was a huge success and attracted 315 delegates; comprising 20 different nationalities, and pulled in the support of 15 sponsors from the across the industry, including big brands such as W.L Gore & Associates, ISPO and Berghaus. It also obtained crucial support from 13 key publications from across Europe and 9 European national associations.

Following the success of the EOS 2015, MCS was brought back on board to help organise and manage the EOS 2016, which successfully took place at the end of September in Barcelona, and is now looking forward to an equally successful EOS 2017 in Italy.