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Outdoor Trade Show

2006 til present

www.outdoortradeshow.com

Background

Following the success of organising The Tent Show at Stoneleigh, MCS was approached to work in conjunction with a group of key outdoor equipment suppliers on the concept of launching a trade show for the outdoor industry.

It was suggested that the show should take place in the traditional autumn slot with the dual purpose of allowing suppliers the opportunity to showcase the following season’s ranges as well as offering short term ordering facilities for pre-Christmas delivery.

The Brief

As this was a new concept, MCS’s brief was largely self-driven, reporting to a small management group of representatives from the founding companies for direction and guidance.  MCS’s brief involved the overall launch from concept to reality of the Outdoor Trade Show with responsibility for all aspects of organisation, implementation and marketing.

This involved the following actions:

• Development of a corporate identity

• Research and negotiation of contract terms with a suitable venue

• Selling of stand space to prospective exhibitors

• Research and appointment of sub-contractors and subsequent liaison

• Marketing literature for visitors and exhibitors

• On-site management

As well as organising and managing the show, MCS plans awards and mini events within the show to further engage with exhibitors and visitors, making the experience as interactive and productive as possible for all involved.

OTS Novel Awards

The OTS Novel Awards give exhibitors the opportunity to submit their latest product innovations to various categories to be judged by industry experts. The awards are then presented by a well-known personality in the industry sector.

UK Outdoor Industry Awards

Launched in 2015, the UK Outdoor Industry Awards replace the existing OTS Novel Awards, and encompass the whole outdoor industry, creating the ultimate outdoor awards with a combination of trade and consumer elements. All products entered for the UK Outdoor Industry Awards are initially showcased at OTS, where a panel of expert judges select finalists from each category. The finalists in each of the ten categories will then be displayed for consumers to see and vote for their favourite products at The Telegraph Outdoor Adventure & Travel Show. Finally, the winners of each category will be officially announced during the OIA Conference.

Results

Since its launch in 2006, the Outdoor Trade Show has gained significant momentum, attracting over 11,900 visitors over the 10 years.

2006 – One exhibition hall of 3,100 sqm, 46 exhibitors, 621 visitors

2007 – Moved to larger exhibition hall of 4,500sqm, 86 exhibitors, 888 visitors

2008 – Increased visitor attendance to 1096

2009 – Tenancy of two exhibition halls, 105 exhibitors and 1269 visitors

2010 – Increase to 120 exhibitors and 1427 visitors

2011- 12% increase in exhibitor attendance to 136

2012 – Slight increase in visitors’ attendance to 1294

2013- Increase to 133 exhibitors and increase in visitor attendance to 1392

2014- Further increase in visitors to 1399

2015- Record number of 25 outdoor exhibitors