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Testimonials...

MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell

Sales Director, Snugpak

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“Our first involvement with MCS was when they were working with the UK Outdoor Industries Association on the European Outdoor Summit project in Sheffield. We were so impressed with their quiet efficiency that we agreed to partner with them to work on the 2016 Summit in Barcelona and as that went so well, they are now supporting us on the 2017 Summit in Venice.

Mark Held, General Secretary of the European Outdoor Group

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I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it. Their experience and knowledge lets them find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson

Technical Editor, Trail Magazine

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Covering outdoor equipment for national consumer magazines means dealing with many different brands hundreds, even and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning

Editor, Lakeland Walker

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Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris

Freelance, The Independent

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In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this. They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.”

Mike Sheehan

Owner, Alt-Berg

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We find MCS very efficient and well respected in the Outdoor industry. They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.

Nick Bramwell

Director, Bramwell International

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I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.

Nick Harding

Freelance Journalist, Camping and Caravanning Sector

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“MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.”

Nigel Thompson

Travel Writer, Daily Mirror

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“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe

Editor, Outdoor i

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“Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams”

Phoebe Smith, Editor, Wanderlust

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Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley

Editor, OCC Outdoor

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MCS Appointed to Organise the EOS 2016
6th January 2016

Specialist agency secures the Summit for second year running

 

The outdoor industry’s leading specialist PR, Marketing & Event Management agency, MCS is pleased to announce that it has been appointed to organise the 2016 European Outdoor Summit (EOS).

Following an incredibly successful and well-attended EOS 2015, MCS will once again take on conference organisation, PR and marketing for the fourth annual EOS, which will take place from the 29 – 30 September 2016 in Barcelona, Spain.

Over 35 years old, MCS is the longest established PR, Marketing and Events agency in the outdoor market and has proven success of organising and running events, shows and conferences, having just completed its 10th annual Outdoor Trade Show (OTS), the UK’s largest outdoor trade exhibition. MCS also handles all administration, conference planning, trade show involvement, marketing and communication for the UK Outdoor Industries Association (OIA) and organises and runs its annual conference and Annual General Meeting, which attracts over 200 delegates. In the past MCS has launched and organised the Keswick Mountain Festival, as well as store openings and press events for its clients.

Alasdair Scobbie, Managing Director of MCS, comments: “Having provided PR support for many leading outdoor brands over the last 35 years, as well as successfully managing high profile events such as OTS and the OIA Conference, MCS has exactly the right experience to manage the EOS and is well positioned and resourced to do so.

“We are extremely honoured to have again been given the opportunity to organise and run the EOS, as it is a great testament to the hard work and a job well done by the MCS team for the 2015 Summit. We now look forward to building upon the success of EOS 2015 and making EOS 2016 the best Summit yet!”

CLICK HERE TO DOWNLOAD MCS’S NEW AGENCY BROCHURE

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