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Testimonials...

MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell

Sales Director,  Snugpak

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“Our first involvement with MCS was when they were working with the UK Outdoor Industries Association on the European Outdoor Summit project in Sheffield.  We were so impressed with their quiet efficiency that we agreed to partner with them to work on the 2016 Summit in Barcelona……… and as that went so well, they are now supporting us on the 2017 Summit in Venice.”

Mark Held, General Secretary of the European Outdoor Group

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I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it.  Their experience and knowledge lets them  find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson

Technical Editor, Trail Magazine

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Covering outdoor equipment for national consumer magazines means dealing with many different brands – hundreds, even – and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning

Editor, Lakeland Walker

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Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris

Freelance, The Independent

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“In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this.  They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.”  

Mike Sheehan

Owner,  Alt-Berg

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“We find MCS very efficient and well respected in the Outdoor industry.  They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.”

Nick Bramwell

Director, Bramwell International

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“I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.”

Nick Harding

Freelance Journalist, Camping and Caravanning Sector

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“MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.”

Nigel Thompson

Travel Writer, Daily Mirror

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“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe

Editor, Outdoor i

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“Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams”

Phoebe Smith, Editor, Wanderlust

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Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley

Editor,  OCC Outdoor

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OIA Conference 2014 – A huge success
20th March 2014

The Outdoor Industries Association (OIA) Conference & AGM 2014, organised by MCS, ended on a high on Tuesday 18th March, following a hectic two-day schedule filled with inspirational speakers, workshops, activities and networking opportunities. For the first time, the event took place at the Low Wood Bay Hotel, Windermere, which hosted over 200 delegates from various companies and roles across the outdoor industry.

The tone for the conference was set by CEO Andrew Denton in his presentation ‘The Times, They Are a-Changing’, encouraging delegates to Engage, Unite, Support and Represent, while OIA Chairman Stephen Newlands delivered a strong message to members to encourage support for the future efforts and activities of the OIA .

Monday afternoon consisted of some outdoor activities that included a tree top walk, a tough mountain biking session, a low level walk and a high level scramble led by climber, Andy Cave. The AGM that followed provided an update on the progress of the OIA in recent years, announcing a continued increase in membership and a greatly improved financial status.

Keynote speakers at the conference, which included, Frank Hugelmeyer (President & CEO of Outdoor Industry Association in the United States) and Tashi Sherpa (Founder & President of Sherpa Adventure Gear), inspired delegates with their insightful, thought provoking presentations on Tuesday morning. Tuesday afternoon, delegates had an opportunity to split into smaller groups and attend different workshops, including seminars on social media, the French Market, Corporate Social Responsibility and the Future of Retail Technology & Loyalty.

This year’s conference was supported by Cumbria Tourism, the Lake District National Park and Lowe Alpine, along with associate sponsors, Pertex, Brunton and VOS Media/The Telegraph Outdoor Show. The AGM, keynote and workshop presentations will be available via the member’s section of the website shortly – please see www.outdoorindustriesassociation.co.uk for further information.

Save the date in your diary for next year – the 2015 OIA Conference is provisionally booked for 16th and 17th March at the same venue!

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