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Testimonials...

MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell

Sales Director, Snugpak

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“Our first involvement with MCS was when they were working with the UK Outdoor Industries Association on the European Outdoor Summit project in Sheffield. We were so impressed with their quiet efficiency that we agreed to partner with them to work on the 2016 Summit in Barcelona and as that went so well, they are now supporting us on the 2017 Summit in Venice.

Mark Held, General Secretary of the European Outdoor Group

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I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it. Their experience and knowledge lets them find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson

Technical Editor, Trail Magazine

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Covering outdoor equipment for national consumer magazines means dealing with many different brands hundreds, even and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning

Editor, Lakeland Walker

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Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris

Freelance, The Independent

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In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this. They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.”

Mike Sheehan

Owner, Alt-Berg

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We find MCS very efficient and well respected in the Outdoor industry. They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.

Nick Bramwell

Director, Bramwell International

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I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.

Nick Harding

Freelance Journalist, Camping and Caravanning Sector

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“MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.”

Nigel Thompson

Travel Writer, Daily Mirror

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“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe

Editor, Outdoor i

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“Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams”

Phoebe Smith, Editor, Wanderlust

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Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley

Editor, OCC Outdoor

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ALT-BERG STEPS UP MARKETING ACTIVITY
26th May 2010

Alt-Berg, the specialist boot-maker based in Richmond, North Yorkshire is embarking on a new marketing campaign to promote its range of hand made leather footwear into the military, motorcycle and outdoor markets.  Leading outdoor PR agency, MCS, has been hired to improve communication with the trade and educate and inform consumers about the technical features unique to the quality range of Alt-Berg footwear.

Owner and senior boot-maker Mike Sheehan has pioneered the company since its launch in 1989 and commenting on the latest initiative he said, “Our core belief is that if the boots are good enough, customers will discover them and much of our growth to date has been achieved by word of mouth!  However we cannot rely on this forever and we are very pleased to announce the appointment of MCS and know that this investment will help to strengthen relationships with the trade and attract new consumers to the brand.”    

The only boot brand to offer five different width fittings, Alt-Berg began making boots from its factory in Richmond over twenty years ago and today manufactures over 45,000 pairs between Yorkshire and its Italian factory in Treviso.  Alt-Berg’s reputation is widely recognised by loyal customers willing to travel hundreds of miles for a personalised “custom fit”.

A testament to the comfort, durability and fit of Alt-Berg footwear is the specification by the MOD for soldiers in active service in harsh desert and jungle conditions in Iraq, and Afghanistan.  Boots from the hiking range have been used to walk trails from the high Tien Shan Mountains in China to the frozen wastes of Siberia and the classic styles from the motorcycle range are supplied to police forces across the UK.

– Ends –

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