MCS Homepage
Latest News:
RT @euoutdoorsummit: Delegate early bird rate for the @euoutdoorsummit 2018 ends in just 3 days - book you ticket by Friday 27th July to se…     RT @euoutdoorsummit: EOS 2018 - Discounted delegate rate ends soon - latest agenda available to download now - https://t.co/caBqtqBHHx     RT @OTS2018: OTS 2019 - venue and dates announced - https://t.co/iVmjVVmLN1     RT @DavyWA: The @OIAUK1 industry award 2019 nominees set up at @OTS2018 #geargeek #tradeshow #OTS2018 @MyOutdoors @MCSPRCOUK https://t.co/r…     RT @OTS2018: Four sleeps until the trade gets together at EventCity for the first time. Check out our list of 120 exhibitors https://t.co/K…     

Testimonials...

MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell

Sales Director, Snugpak

Read next testimonial...

“Our first involvement with MCS was when they were working with the UK Outdoor Industries Association on the European Outdoor Summit project in Sheffield. We were so impressed with their quiet efficiency that we agreed to partner with them to work on the 2016 Summit in Barcelona and as that went so well, they are now supporting us on the 2017 Summit in Venice.

Mark Held, General Secretary of the European Outdoor Group

Read next testimonial...

I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it. Their experience and knowledge lets them find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson

Technical Editor, Trail Magazine

Read next testimonial...

Covering outdoor equipment for national consumer magazines means dealing with many different brands hundreds, even and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning

Editor, Lakeland Walker

Read next testimonial...

Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

Read next testimonial...

I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris

Freelance, The Independent

Read next testimonial...

In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this. They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.”

Mike Sheehan

Owner, Alt-Berg

Read next testimonial...

We find MCS very efficient and well respected in the Outdoor industry. They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.

Nick Bramwell

Director, Bramwell International

Read next testimonial...

I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.

Nick Harding

Freelance Journalist, Camping and Caravanning Sector

Read next testimonial...

“MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.”

Nigel Thompson

Travel Writer, Daily Mirror

Read next testimonial...

“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe

Editor, Outdoor i

Read next testimonial...

“Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams”

Phoebe Smith, Editor, Wanderlust

Read next testimonial...

Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley

Editor, OCC Outdoor

Read next testimonial...

GoLite Named BACKPACKER Magazines Editors Choice Award
25th January 2010

GoLite has been honoured with Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented GoLite with the award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on Thursday, January 21st.

The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honour the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.

GoLite’s extensive use of Tier 1 recycled fabrics won the “Green Award” and was one of only 15 innovative products honoured with a 2010 Backpacker Editors’ Choice Award. GoLite has replaced virgin, petro-chemical based materials in 100% of its main pack fabrics, travel luggage and in all of its sleeping bag collections with Tier 1 recycled nylons and polyesters, which have been shown to have up to 70% (for nylon) and up to 80% (for polyester) reduction in energy consumption and greenhouse gas emissions while performing on par with their conventional alternatives.

GoLite’s product director Kevin Joyce said, “We’re honoured Backpacker has chosen to recognize our use of Tier 1 recycled fabrics. Our integration of these fabrics significantly advances our goal of achieving sustainability without sacrificing our commitment to high performance apparel and equipment.

The Backpacker Editors’ Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.

Since their inception, the Backpacker Editors’ Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected.

All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.

The complete list of Backpacker 2010 Editors’ Choice Award winners will be officially announced to the general public in the magazine’s April Gear Guide issue, on newsstands March 2, 2010.

 -ENDS-


About GoLite

GoLite is the premier global manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes. GoLite is dedicated to transforming the outdoor athlete’s trail experience by designing and developing simple, beautiful high performance gear that lets people experience nature more with less. GoLite is committed to building a truly sustainable business, one that minimizes its environmental impacts and manufactures its products in factories that are fair, safe, and non-discriminatory. GoLite products are available in 23 countries worldwide. For more information visit www.golite.com

About Backpacker:

Backpacker (www.backpacker.com) brings the outdoors straight to the reader’s doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world’s first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker’s Editors’ Choice Awards, an industry honour recognizing design, feature and product innovation has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.

Back to news