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Testimonials...

MCS never fail to engage the enthusiasm of the press and trade. Years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak.

Darren Burrell

Sales Director, Snugpak

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“Our first involvement with MCS was when they were working with the UK Outdoor Industries Association on the European Outdoor Summit project in Sheffield. We were so impressed with their quiet efficiency that we agreed to partner with them to work on the 2016 Summit in Barcelona and as that went so well, they are now supporting us on the 2017 Summit in Venice.

Mark Held, General Secretary of the European Outdoor Group

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I’ve worked with the team from MCS for many years and they have always provided an extremely efficient service to me, by giving me the information I need when I need it. Their experience and knowledge lets them find promotional solutions that work well for journalists as well as for their brands. It is this team work approach that has contributed to their many years of success in the outdoor industry.

Graham Thompson

Technical Editor, Trail Magazine

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Covering outdoor equipment for national consumer magazines means dealing with many different brands hundreds, even and that can be a frustrating process. MCS simplifies that task, providing me with exactly what I need in an efficient, professional yet friendly manner. The staff there have a keen understanding of my requirements as a writer, and of what their client needs in terms of getting their product out there. In the world of outdoor PR, few companies come close to the quality of service provided by MCS.

John Manning

Editor, Lakeland Walker

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Despite being located at the other end of the country to RW Towers, MCS has always provided Runner’s World with a courteous and professional service, treading the fine line between knowing when to plug their clients’ products in a proactive way, and when not to chase an opportunity that probably doesn’t exist.

Kerry McCarthy
Senior Writer, Runners World

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their clients’ products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris

Freelance, The Independent

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In the last two years the sales of Alt-Berg boots in the outdoor market have grown significantly and MCS have been a key player in helping us achieve this. They have increased our brand awareness in the outdoor market and have been effective in communicating our key messages and product updates to both the trade and consumer media, quickly and without hassle.”

Mike Sheehan

Owner, Alt-Berg

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We find MCS very efficient and well respected in the Outdoor industry. They are proactive in managing contacts within the press and we have found their ‘Gear Alert’ mail outs an effective way of communicating with journalists to highlight new products.

Nick Bramwell

Director, Bramwell International

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I must have been dealing with MCS for over a decade now. I can’t think of a single instance where they’ve let me down. There’s a genuine team spirit here and an understanding that, when journalists ask questions, they want answers – and fast. When it comes to the outdoors market, this is a top-quality set-up based on individuals who really know their stuff and aren’t afraid to be pro-active.

Nick Harding

Freelance Journalist, Camping and Caravanning Sector

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“MCS provides a fast, effective and responsive PR service…and they’re nice people to deal with too.”

Nigel Thompson

Travel Writer, Daily Mirror

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“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe

Editor, Outdoor i

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“Helpful and efficient, MCS are always quick to respond to product and information requests which is so key for editorial teams”

Phoebe Smith, Editor, Wanderlust

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Businesses aiming to communicate in specialist markets require specialist expertise. When asked by those who need to address the outdoor sector we always recommend that they look to a PR agency that can demonstrate a track record built upon serving the outdoor market. And MCS’ track record of excellence is the longest and arguably the most distinguished in an industry that is blessed with some good PR suppliers.

Simon Baseley

Editor, OCC Outdoor

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GoLite Releases Ground-Breaking Sustainability Report
12th January 2010

GoLite, the premier manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes has released its 2009 Sustainability Report. The ground breaking 156 page document is a first for GoLite and is a comprehensive account of the company’s environmental and social practices and footprint.

Focusing on GoLite’s environmental practices and impacts which includes; product responsibility, waste minimization, climate impact, social effect including labour policies, global human rights and community involvement, the report offers a transparent insight into the company. The sustainability report also complies to and fulfils the high standards set by the Global Reporting Initiative (GRI), which is arguably the world’s most credible and trusted framework for corporate responsibility and sustainability reporting.

The report highlights key points such as:-

–          GoLite is striving to eliminate or mitigate 100% of its environmental footprint and be a model company in how they treat their employees and the community.

–          Three of the company’s goals set in 2006 to be accomplished by the end of 2010 have been fulfilled a year ahead of schedule. These include; using a majority of Environmentally Preferred Materials in its products by mass (currently at 67%); achieving 100% compliance with their factory fair labour Code of Conduct; and using zero percent restricted or banned substances in any product.

–          Within the Spring 2010 collection GoLite made the move towards full conversion of its product line to Environmentally Preferred Materials (EMP’s) when it replaced virgin, petro-chemical based materials in 100% of their main pack fabrics and travel luggage. Tier 1 recycled polyesters and nylons have also been used within the full sleeping bag collection. Tier 1 materials have been shown to have up to 70% (for nylon) and up to 80% (for polyester) reduction in energy consumption and greenhouse gas emissions while performing on-par with their conventional alternatives.

The extensive report has been peer audited by an Assurance Committee comprising of leaders in the outdoor and sustainability fields and along with GRI staff the document was awarded as having an A+ standard of reporting.

Commenting on the report GoLite’s Co-Founder and Chief Sustainability Officer, Kim Coupounas, said, “Building a sustainable business is an expression of our brand essence and our passion. It’s also good for our planet, good for our customers, and good for our business.  We hope the report inspires others in the outdoor industry and the corporate world in general to do the same.”

The full report can be viewed at http://www.golite.com/Meaning-of-Lite/Transparency.aspx and directly following the release of the report GoLite will be seeking direct feedback from consumers and other relevant stakeholders via email, social media, and other channels.

-ENDS-

About GoLite

GoLite is the premier global manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes. GoLite is dedicated to transforming the outdoor athlete’s trail experience by designing and developing simple, beautiful high performance gear that lets people experience nature more with less. GoLite is committed to building a truly sustainable business, one that minimizes its environmental impacts and manufactures its products in factories that are fair, safe, and non-discriminatory. GoLite products are available in 23 countries worldwide. For more information visit www.golite.com

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