Testimonials...
Crocs
Company description:
Crocs is the leading brand in the moulded footwear market. Crocs was launched in the UK in 2006 and MCS has worked with the brand since it launched four years ago with the iconic Cayman clog. Now Crocs boasts 120 footwear styles for the whole family.
PR Brief:
The brief for the Crocs account has changed as the company has evolved from one shoe model to a footwear brand. MCS’ brief was to launch the original Crocs style to different markets, from outdoor to lifestyle and from watersports to fashion. As the company has launched new models into the market the brief incorporates the promotion of kids’ summer styles, women winter boots and sports flip flops. The corporate promotion of the brand in the financial press as well as specific projects such as launching new lines, celebrity seeding and store launches all form part of MCS’s brief.
PR Objectives:
- To launch the Crocs brand in the UK market
- To position Crocs as a fun and functional footwear
- To launch new styles and evolve into a ‘footwear brand’
- To stimulate demand for all the product ranges
Results:
In the past three years (2006 – 2008) MCS has achieved over 250 pages of coverage for Crocs in national newspapers, fashion magazines and financial press providing 172 million opportunities to see and £2,014,985 advertising equivalent
AN AVERAGE OF OVER 25 TIMES RETURN ON INVESTMENT
