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Testimonials...

MCS never fail to engage the enthusiasm of the press and trade, years of experience, market knowledge and product insight merge in well thought out campaigns that ensure year round exposure for Snugpak

Darren Burrell, Sales Director, Snugpak

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I’ve found MCS to be helpful, enthusiastic and knowledgeable about their client’s products and the market at large. They are proactive without over-selling and extremely responsive when I’ve had queries. MCS is always on my short-list of go-to PRs when deadlines are tight.

Mark Harris, Freelance Journalist, The Independent

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MCS is an agency with a ‘make it happen’ mentality. They work closely together with their clients and they are always there when you need them!

Liselore Stuut, PR Manager,Crocs

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“Unlike many PR companies who successfully sell their services to the Client, MCS actually sells its Clients’ services to the press. It provides Editors with that invaluable professional service – a fast, accurate response to questions, and a peg to hang an interesting story from.”

Clive Garrett, Editor, Camping

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“As one of the leading suppliers of quality camping and outdoor equipment, we have enjoyed a long relationship with MCS and see them more as an extension of our marketing team. It is so important to have dependable and reliable support and MCS have always been prepared to go that extra mile for us! The results that they achieve for us in the media consistently exceed our expectations and proves that PR represents excellent value for money.”

Alastair Moodie, Marketing Director, AMG Outdoor Ltd (Founder member Tent Show & OTS)

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“As editor of Outdoor i, the leading trade newsletter, swift and accurate communication is vital. The MCS team provide an invaluable source of information and news from their client portfolio. Being at the sharp end of good and bad PR I know that I can rely on accurate information from MCS when I need it, and that helps to make my life a lot easier!”

Peter Luscombe. Editor, Outdoor i

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“MCS has been at the forefront of outdoor PR for many years and has always offered an efficient and friendly service. When I need information they respond swiftly and accurately.”

Chris Townsend, Equipment Editor, TGO Magazine

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“I run a league table (a bit like the Premiership) whereby my PR contacts win or lose points for efficiency, communication, helpfulness etc. I’m pleased to say MCS battle for the title every year! Alasdair and his team are always very helpful and friendly. And they have a great sense of humour, too, which makes my job all the more enjoyable!”

Michelle Daniel, Gear Editor, Country Walking Magazine

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“Wayfayrer Foods have been clients of MCS since the launch of the company and product range in 1993. From the initial launch plan, bringing a new concept into a sceptical mature market, to the current situation of continuing innovation to maintain market leadership, Wayfayrer Foods have relied on MCS not only for first class public and press relations but also for actionable marketing solutions.”

Georgette Donoghue, Brand Manager, Westler Foods

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“The reputation established by MCS over the years has been built on a unique knowledge of the marketplace combined with professional application and consistent commitment.”

John Traynor, Editor, Outdoor Review

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“MCS are not just a PR company. MCS are a fundamental part of our business and we see them as strategic partners in our future success.”

Gordon Fraser, Managing Director, Anatom

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“I have always found MCS to be highly efficient when responding to my editorial requests and highly creative in coming up with feature and story ideas, that not only portray their clients in a positive light, but actually help to strengthen the editorial content. They are a great bunch of people who are very easy to work with and I wouldn’t hesitate to recommend their services to any company in the outdoor sector looking to increase their media presence in a way that will benefit their business.”

Alistair Phillips, News editor, OCC

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MCS Heading to OutDoor
12th July 2010

Are You Going To Be There?

MCS are heading to Friedrichshafen, Germany, for the OutDoor exhibition and will be there for the opening of the show on Thursday 15th July. If you are going to OutDoor we would love to see you there, to arrange to meet up please contact jo@mcspr.co.uk

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OTS NOVEL AWARDS 2010 NOW OPEN
26th May 2010

Following the success of the inaugural OTS Novel awards in 2009 entries are now being taken for the 2010 event which promised to be bigger and better than before.

Hosted by the UK’s biggest trade event, the Outdoor Trade Show (OTS), the awards are open to all exhibitors of the event and are designed to…

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ALT-BERG STEPS UP MARKETING ACTIVITY
26th May 2010

Alt-Berg, the specialist boot-maker based in Richmond, North Yorkshire is embarking on a new marketing campaign to promote its range of hand made leather footwear into the military, motorcycle and outdoor markets.  Leading outdoor PR agency, MCS, has been hired to improve communication with the trade and educate and inform consumers about…

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SNUGPAKS RECORD GROWTH
25th May 2010

Snugpak, the leading British manufacturer of high quality sleeping bags and outdoor accessories, has reported record 10% growth across its markets for the last financial year despite the ongoing recession.  Best known in the UK for its sleeping bags, however Snugpak also manufactures and exports insulated cold weather clothing and specialist sleeping…

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GREGORY SUPPLIES PACK TO BBC PRESENTER
24th May 2010

US premium rucksack brand Gregory is proud to announce its collaboration with BBC Presenter, Simon Reeve during the filming of his recent ‘Tropic of Cancer’ series currently airing on BBC 2.

Distributed by Bramwell International in the UK, Simon was provided with a Gregory Z55 pack for use during his recent…

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HAWKSHEAD HOSTS CELEBRITY LED MAY BANK HOLIDAY EVENT
20th May 2010

Looking for somewhere to entertain the kids this May Bank Holiday? Look no further than Hawkshead Outdoor and Country Clothing. Based at its flagship store in Hawkshead, Cumbria, Hawkshead is offering three days packed full of fun with free activities for adults and kids of all ages.

From 9:30 – 5:00pm,…

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BASI SUPPORTS BAXTER'S COMMONWEALTH TEAM BID
18th May 2010

Former Olympic ski racer and BASI member Alain Baxter has announced his latest competitive challenge – to gain selection to the Scottish Cycling Team for the Commonwealth Games in Delhi, India in October 2010.

Since retiring from the British Alpine Ski Team, Alain has gained a BASI Level III teaching qualification and also recently been…

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FERGUS TAKES UP NEW CEO ROLE AT BASI
18th May 2010

Following a comprehensive search, BASI is pleased to announce the appointment of Fergus Waters to take up the demanding and challenging role of the association’s new Chief Executive Officer.

The appointment is effective from the end of May 2010 when Fergus re-locates from his home in the Scottish Borders to officially join the rest of…

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SCRUMMY NEW CAFE OPENS AT HAWKSHEAD STORE
15th May 2010

Outdoor enthusiasts are flooding into Hawkshead, Cumbria this month eager to taste the local culinary delights offered at Hawkshead Outdoor and Country Clothing’s newly refurbished in-store café (‘Naturally Hawkshead’). The café boasts a completely new interior and delicious new menu which offers dishes inspired from the local community with locally grown ingredients…

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Oase Outdoors ApS successfully defends its design rights
9th April 2010

Oase Outdoors ApS, owner of the Outwell camping brand, is pleased to announce the successful outcome of its litigation against tent brand Kampa relating to infringement of Oase Outdoors (Outwell)’s design rights of its Montana 6 tent.

Kampa has acknowledged that it has infringed Oase Outdoors (Outwell) design rights and that…

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MCS Heading to the Outdoors Show
24th March 2010

Are you going to be there?

MCS will be heading to Birmingham’s NEC on Friday 26th March for the opening of the Outdoors Show and we would love to see you there. To meet up at the show please contact jo@mcspr.co.uk

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MCS SECURE CRAGHOPPERS PR ACCOUNT
17th March 2010

MCS. is pleased to announce the addition of the Craghoppers brand to its existing impressive portfolio.

Craghoppers, a household name in the Travel and Outdoor markets, has been producing quality, high performance clothing and accessories since 1965. Recognising the progression in travel giving consumers the chance to go anywhere in the world all year round,…

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OUTWELL LAUNCHES NEW SMART TUNNAL TENTS
26th February 2010

The perfect solution to start your holiday with a bang

Fancy a quick-pitch tent that is sturdy and long-lasting?  In a hurry to pitch your tent and get on with your holiday?  Outwell® has the answer with its brand new Smart Tunnal Concept – a range of quick pitch tunnel tents…

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GoLite Announces "I'm Not Trash" Product Take-Back Program
18th February 2010

GoLite, the premier manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes, announced today the GoLite Product Take-Back Program, a first of its kind in the outdoor industry. GoLite will take back and reuse, repurpose, recycle, and/or store for future recycling any GoLite apparel or equipment, regardless of its…

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NEW GREGORY Z55, JADE 50 EARN 2010 'BEST ALL-AROUND PACKS FROM BACKPACKER MAGAZINE
25th January 2010

Gregory’s new Z55 and women’s specific Jade 50 backpacks, which feature Gregory’s innovative JetStream LTS ventilated suspension, this week earned 2010 “best all-around” pack accolades from the US Backpacker Magazine, in its annual Gear Guide to the world’s best outdoor equipment.

“This pack rose to the top of a crowded – and very competitive -…

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GoLite Named BACKPACKER Magazines Editors Choice Award
25th January 2010

GoLite has been honoured with Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented GoLite with the award at the…

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GoLite Releases Ground-Breaking Sustainability Report
12th January 2010

GoLite, the premier manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes has released its 2009 Sustainability Report. The ground breaking 156 page document is a first for GoLite and is a comprehensive account of the company’s environmental and social practices and footprint.

Focusing on…

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