Testimonials...
GoLite Announces “I’m Not Trash” Product Take-Back Program
GoLite, the premier manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes, announced today the GoLite Product Take-Back Program, a first of its kind in the outdoor industry. GoLite will take back and reuse, repurpose, recycle, and/or store for future recycling any GoLite apparel or equipment, regardless of its condition, that the company manufactured since its founding in 1998 (This does not include GoLite footwear, which is made by a separate company).
The intent of the program is to enable consumers to avoid ever sending their used or unwanted GoLite products to a landfill when there are so many positive options for giving their products a second life. GoLite will help consumers learn why their used GoLite products are not only “not trash,” but actually an opportunity to do the right thing cloaked in well-used performance gear and apparel.
By visiting www.golite.com customers can learn more about how to repair or repurpose their product locally, and if they decide to send it back to GoLite, the company will repair, donate, repurpose, recycle, and/or store for future recycling everything they get back, lock, stock and zipper pull.
NEW GREGORY Z55, JADE 50 EARN 2010 ‘BEST ALL-AROUND PACKS FROM BACKPACKER MAGAZINE
Gregory’s new Z55 and women’s specific Jade 50 backpacks, which feature Gregory’s innovative JetStream LTS ventilated suspension, this week earned 2010 “best all-around” pack accolades from the US Backpacker Magazine, in its annual Gear Guide to the world’s best outdoor equipment.
“This pack rose to the top of a crowded – and very competitive – category due to its total load transfer, comfort, and conveniently laid-out packbag.” Backpacker editors wrote. “Result: awesome stability and big-load comfort. “
The Z55 and Jade 50 are complete redesigns of two mainstays over recent years in the Gregory line – packs designed for all-around use, and perfect for one to three or four nights out. For 2010, Gregory redesigned the ventilated suspension in a backpacking first – the first packs to offer true ventilation, because there is no mesh – or anything else – stretched across the mid-back and resting against the wearer’s back.
To see all details please visit www.bramwell-int.co.uk
GoLite Named BACKPACKER Magazine’s Editor’s Choice Award
GoLite has been honoured with Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.
GoLite’s extensive use of Tier 1 recycled fabrics won the “Green Award” and was one of only 15 innovative products honoured with a 2010 Backpacker Editors’ Choice Award. GoLite has replaced virgin, petro-chemical based materials in 100% of its main pack fabrics, travel luggage and in all of its sleeping bag collections with Tier 1 recycled nylons and polyesters, which have been shown to have up to 70% (for nylon) and up to 80% (for polyester) reduction in energy consumption and greenhouse gas emissions while performing on par with their conventional alternatives.
GoLite’s product director Kevin Joyce said, “We’re honoured Backpacker has chosen to recognize our use of Tier 1 recycled fabrics. Our integration of these fabrics significantly advances our goal of achieving sustainability without sacrificing our commitment to high performance apparel and equipment.
To see all details please visit www.golite.com
TOG 24® TO OPEN NEW BARNSTAPLE STORE
Just in time for Spring
We’re TOG 24: outdoor enthusiasts, travellers and adventurers. For over half a century we’ve been making outdoor, casual and snowsports clothing for all sorts of climates and conditions. So wherever it is in the world you want to go, including right on your doorstep, we know what you’ll need when you get there, because we’ve probably been there too.
Today we have over 50 stores throughout the UK and are pleased to announce the opening of our fantastic new store at Green Lanes Shopping Centre in Barnstaple.
TOG 24® fans now have easy access to their favourite outdoor, casual and snowsports clothing brand, with a full range of products on display including performance, travel and casual clothing, technical waterproofs and fleece jackets, base layers, camping equipment, outdoor accessories and footwear – all at great prices.
Details of TOG 24®’s product range and other store locations can be found at www.tog24.com
GoLite Releases Ground-Breaking Sustainability Report
GoLite, the premier manufacturer of lightweight, high performance, sustainable apparel and equipment designed specifically for outdoor athletes has released its 2009 Sustainability Report. The ground breaking 156 page document is a first for GoLite and is a comprehensive account of the company’s environmental and social practices and footprint.
Focusing on GoLite’s environmental practices and impacts which includes; product responsibility, waste minimization, climate impact, social effect including labour policies, global human rights and community involvement, the report offers a transparent insight into the company.
The full report can be viewed at http://www.golite.com/Meaning-of-Lite/Transparency.aspx
MCS Heading To ISPO, Munich
Are you going to be there?
MCS will be attending this year’s Winter ISPO in Munich and will be at the show when it opens on Sunday 7th Feb. To meet up at the show contact jo@mcspr.co.uk
HAWKSHEAD APPOINTS MCS FOR PR SUPPORT
Hawkshead, the British country and outdoor clothing and footwear retailer, has appointed specialist agency, MCS, to handle public relations for its UK stores as well as its mail order catalogue business.
MCS’s appointment is effective from January 2010 with a brief to maintain and strengthen brand positioning in the country casual market and broaden the appeal in the wider market. Activities are planned to support the launch of the new Spring/Summer 2010 collection to help stimulate sell through and create broader brand awareness.
Commenting on the new agency appointment, Joanne Black, Hawkshead Managing Director said:” Following the acquisition of the Hawkshead business three years ago, we are now in a position to further lift the profile of the brand. We are very proud of our new collection which be believe will be a hit with our loyal customer base. In parallel, we want to widen the appeal and increase the visibility of our product ranges in wider market consumer publications. MCS are the ideal partners to assist us with our new initiatives as they are very enthusiastic about the brand and have a proven track record of delivering highly effective results.”
Based in Manchester, Hawkshead has a long heritage in the country wear and outdoor market and has 14 stores around the UK as well as mail order, catalogue and internet business.
Full details can be found at www.hawkshead.com
Walsh Footwear Joins MCS
Legendary footwear brand, Walsh, is pleased to announce the appointment of specialist agency MCS, to handle all its public relations throughout the UK.
Based in Bolton, Greater Manchester, Walsh has been producing fashion and fell running shoes for over 40 years and continues to manufacture a proportion of the collection at its UK factory. Walsh is renowned for its fell running shoes which are widely acclaimed for their quality and durability.
MCS will initially be focussed on the launch of Walsh’s brand new Trail Running collection for 2010, introducing the footwear range to the trade and consumers.
Commenting on the new relationship, Jon Crompton, Managing Director of Walsh said; “We are pleased to be forging a relationship with MCS, we see the advantages of a dedicated PR team to raise Walsh’s brand presence within the media. This is a strategic move for us as we continue to grow the brand throughout the UK. MCS is the ideal partner for us due to their proven track record with other outdoor brands, their strong links with journalists and knowledge of the market.”
To see the current Walsh range collection and find out more about the British brand please visit www.walshsports.co.uk
MCS Goes Live
MCS, the leading PR agency for the Outdoor and Sports industry, now has a new look with the launch of its brand new website.
More interactive and visual than before, the new website provides an insight into the agency with pages dedicated to elements such as; client expertise, results and the MCS team.
Keeping the existing brand identity of MCS the new look shows how the mature PR agency has changed since initially launching in 1979.